When it comes to gaining top rankings in search engine results, content is king. Search engines are driven by complex algorithms that reward user-friendly, quality websites with high rankings.
This means to be successful online, websites need to contain current, useful information including regular updates, blog posts and links to and from other high authority sources.
Getting the wrong links to your website can be detrimental to results. Building a fantastic network of links will be a key part of ranking top for any target search phrases.