In research, goals are often amorphous. Work doesn’t follow the traditional business sequence of setting time-based objectives. Instead, innovative products require open-ended exploration and experimentation. How do you reconcile the two?
I’ve found that rather than trying to tame researchers and school them on the lessons of business, you should flip the script. Provide the research department with a direct connection to the customers for whom they’re dreaming up solutions. Then, help product teams appreciate the value of failure and iteration. Finally, make sure the two are well connected throughout the journey. This mindset and organization shift will lead to better product innovation.
This article originally appeared on Autodesk’s Redshift, a site dedicated to inspiring designers, engineers, builders, and makers. Continue reading the article: https://www.autodesk.com/redshift/business-resilience/.
Photo Credit: Illustration by Micke Tong