Blog

The Real Life of a Machine-Tool Design Manager: Precihole’s Prolific Azhar Qazi

Precihole’s website dubs Azhar Qazi the “next generation” to lead the machine-tool company. The son of cofounder A.A. Qazi, he fully intended to jump into the design and development end of the family business. But Qazi soon realized that his role at Precihole Machine Tools, one of India’s leaders in deep-hole-drilling solutions, would require much more than machine design.

Precihole Machine Tools serves the engineering needs of diverse industries, including defense, aerospace, oil, and medical. When Qazi came on board, a high turnover rate and a general lack of marketing knowledge within the company were inhibiting Precihole from moving forward. So after putting in a full day’s work, Qazi would stay up all night watching YouTube tutorials for programs like CorelDRAW and Adobe Illustrator to create brochures and other marketing collateral on his own.

But Qazi didn’t stop there: When the website needed a redesign, he took that on. And when prospective customers needed a better way to view products, he taught himself animation so he could make illustrative videos. “I could not limit myself to learning in a few areas of machine design,” Qazi says. “I always keep on finding what new technologies are available—3D printing, virtual reality, augmented reality, and so on. I find out all this from YouTube and then apply it to my organization.”

This article originally appeared on Autodesk’s Redshift, a site dedicated to inspiring designers, engineers, builders, and makers. Continue reading the article: https://www.autodesk.com/redshift/machine-tool-design/.

Photo Credit: Images Courtesy Precihole Sports