5 Ways Industrial-Manufacturing “Dinosaur” Claudius Peters Staves Off Extinction

Claudius Peters is hardly a household name. The huge manufacturer of materials handling and processing systems for cement, gypsum, steel, and aluminum plants won’t challenge Amazon’s or Tesla’s news-cycle dominance. But Thomas Nagel, the company’s chief digital officer and operations director, is establishing Claudius Peters as a global leader in—of all things—digital innovation.

Founded in 1906 and headquartered in Buxtehude, Germany, near Hamburg, Claudius Peters and is an international company with a dozen offices worldwide. Scale and longevity are reassuring. “But 100 years of operation also means that we are a dinosaur,” Nagel says. That presents a fundamental challenge: How does a “dinosaur” avoid extinction?

This article originally appeared on Autodesk’s Redshift, a site dedicated to inspiring designers, engineers, builders, and makers. Continue reading the article:

Photo Credit: Courtesy Claudius Peters