If you’ve been working on a great innovation, you may want to move it into the hands of the people who will use or buy it. This is your market. This process of bringing your product to market is called commercialization.
There are many possible routes to commercialization. This course invites you to embark on a journey to explore the unknown—the original meaning of starting a “venture”—by learning and practicing entrepreneurial thinking skills. Don’t worry if you’re not sure that you want to start a company, if you’d prefer to give your innovation away, or you’re wondering if you should move on to develop a different idea instead. By the end of the course, you will have a set of tools and questions to help you figure that out.
More specifically, this course will let you: